Amy Peterson
Marketer. Creative. Collaborator.

My Story.

Marketing is the generous act of helping people solve problems… It’s a chance to change culture for the better.
—Seth Godin

I'm a busy marketer with a bubbly personality that’s constantly inspired by the world. I live a simple-life running around with the my little dog, fishing on the lake, running trails, wandering outside, exploring nature, trying any and every sport, discovering new places, drinking good drinks and eating good food. I find joy in the little things but am eager to impact people, businesses and organizations that are seeking someone to lead and fuel to their growth with marketing.
 

Born naturally curious, I embrace the opportunity to dive into the details, ask good questions, collaborate with multiple teams, leverage data and think outside the box. I'm all about tackling business challenges and delivering a strategy that drives measurable results. With roots in creative design, I have a not-so-secret superpower. My ability to ideate and visually depict communication tools that drive marketing success allows me to bring another layer of strategy to activate brands and grow businesses. 

My Experience.

I'm a graphic designer that fell in love with marketing and strategy, too!

My career began in graphic design and has evolved into a passion that goes beyond just creating something beautiful. Besides a big cup of warm coffee, what wakes me up in the morning is solving problems through the strategic development of materials, stories and marketing that will make an impact on people and businesses.

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Intrigued? Keep scrolling.

Opportunities.

Product/Brand Marketing Manager
1 Yr, 6 Months  |  Taylor Sales Channel and Brand Marketing Studio
Taylor Corporation

I Lead and manage all marketing initiatives that drive growth for four key Taylor Corporation business units.  I'm responsible for the development and management of a multi-facility strategy and marketing plans, crafting collateral and key messaging, identifying and launching key sales tools, testing new marketing/sales materials, fostering collaboration across multiple teams, and leading sales opportunity support for the Curtis 1000 sales channel. In addition, I consult with clients on their marketing strategy in the effort to build and grow a creative services studio.

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Marketing Consultant
3 Yrs  |  Freelance

Various Brands and Businesses
I help businesses solve problems. As a marketing consultant I listen to growth challenges and advise, strategize and execute solutions to solve their toughest challenges with marketing strategies. I've supported nonprofits, local businesses, consumer products, start-ups, education and construction companies.

Marketing Manager
2 Yrs  |  Mid-Market/Curtis 1000 B2B Sales Channel

Taylor Corporation
As a part of Taylor's marketing shared service team, I managed all marketing initiatives that drive new account and current account growth in the mid-market B2B channel. I managed a marketing coordinator to accelerate initiatives and fostered the growth and development of interns. Supporting the go-to market brand, Curtis 1000,  I lead the launched several initiatives: Curtis 1000 brand refresh, new website, emerging market strategy for Cannabis, development of a growth and loyalty program and creation of innovative product and vertical marketing collateral for sales.

Marketing Specialist
1 Yr 9 Months  |  Curtis 1000 B2B Sales Channel - New Brighton Location

Taylor Corporation

As an individual contributor for a B2B commercial printer, I developed and expanded the Print Craft's brand visually with product photography direction, creative direction and design. In addition I lead the creation of the team's first ever sales collateral. and created several multichannel campaigns that resulted in whitespace sales growth.

Social Media Specialist
10 Months  |  E-commerce B2C Channel - Pear Tree Greetings

Taylor Corporation
I worked for Pear Tree Greeting an e-commerce brand from Taylor Corporation. In this role I managed wrote, designed and provided creative direction for all social media channels - including managing the blog. In addition, I managed paid advertising, tracked engagement weekly and collaborated with the marketing team to ensure all programs, blog posts, and offers were included.

Graphic Designer
3 Yrs  |  E-commerce B2C Channel - Pear Tree Greetings

Taylor Corporation
I worked for Pear Tree Greeting an e-commerce brand from Taylor Corporation. In this role I designed all branded and marketing materials. I partnered with marketing and executed creative concepts for: print advertising, social media, PR kits, email marketing, digital advertising banners, websites images and more.

Skills.

Education.

Bachelor of Arts - Graphic Design
Minor: Mass Communications

Honors: Magna cum laude 

Saint Cloud State University

2007-2012
Activities:

NCAA Athlete - Nordic Skiing

• Athlete (2007-2010)

• Captain (2009-2010)

SGDA (Student Graphic Design Association)

• Member (2009-2011)

• President (2010-2011) 

My Work.

I hold myself, my team and the teams around me to a high standard while delivering outcomes that hit both creative and strategic goals. My bubbly personality and personable approach has allowed me to lead and deliver marketing strategies while working across multiple teams for both B2B and B2C businesses. 

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Browse some of my favorite projects below.