Amy Peterson
Marketing Leader. Creative. Strategist.

My Story.

Marketing is the generous act of helping people solve problems… It’s a chance to change culture for the better.
—Seth Godin

I'm a busy marketer with a bubbly personality that’s constantly inspired by the world. I live a simple-life running around with the my little dog, fishing on the lake, running trails, wandering outside, exploring nature, trying any and every sport, discovering new places, drinking good drinks and eating good food. I find joy in the little things but am eager to impact people, businesses and organizations that are seeking someone to lead and fuel to their growth with marketing.
 

Born naturally curious, I embrace the opportunity to dive into the details, ask good questions, collaborate with multiple teams, leverage data and think outside the box. I'm all about tackling business challenges and delivering a strategy that drives measurable results. With roots in creative design, I have a not-so-secret superpower. My ability to ideate and visually depict communication tools that drive marketing success allows me to bring another layer of strategy to activate brands and grow businesses. 

My Experience.

I'm a graphic designer that fell in love with marketing and strategy, too!

My career began in graphic design and has evolved into a passion that goes beyond just creating something beautiful. Besides a big cup of warm coffee, what wakes me up in the morning is solving problems through the strategic development of materials, stories and marketing that will make an impact on people and businesses.

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Intrigued? Keep scrolling.

Opportunities.

Marketing Manager
1 Yr, 6 Months  |  Taylor Print & Visual Group + Brand Marketing Agency
Taylor Corporation

Omni-channel Growth Campaign Strategy | Creative Direction | Creative Messaging | Business Development Partner | Client Proposals/Pitches | Product Marketing | Cross-Sell Strategy | Emerging Market Strategy |
Loyalty Strategy | Brand Strategy

• Building Brand Marketing Studio Agency Services

• Implemented Omni-Channel Growth Program Development Landing 3 MM in Sales

• Developed Vote By Mail Strategy & Messaging for 2020 Election

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Marketing/Creative Consultant
3 Yrs  8 Months |  Freelance

Various Brands and Businesses
I help businesses solve problems. As a marketing consultant I listen to growth challenges and advise, strategize and execute solutions to solve their toughest challenges with marketing strategies. I've supported nonprofits, local businesses, consumer products, start-ups, education and construction companies.

Marketing Manager
2 Yrs 1 Month  |  Curtis 1000 - 8 Facilities

Taylor Corporation
Sales Pitch Creation | Loyalty Strategy | Brand Integration | Market Strategy |

Cross-Sell Strategy | Product Marketing | Budget & Partner Management |
Brand Management | Vertical Market Strategy | Creative Direction

• Seamless Management of Client Communications for 7 Brand Merger

• Growth Support for 100 Sales Reps

• Emerging Market Strategy: Cannabis & Beauty

Marketing Specialist
1 Yr 9 Months  |  Curtis 1000 B2B Sales Channel - New Brighton Location

Taylor Corporation

Campaign Messaging & Strategy | PR & Award Submissions | Brand Management | Product Photography | Sales Collateral Development | CRM Management

• Executed Awards Strategy that Won Two American Packaging Awards

• Implemented Blog & Email Marketing Tool

Social Media Specialist
10 Months  |  E-commerce B2C Channel - Pear Tree Greetings

Taylor Corporation

Social Media Strategy | Community Building |  Influencer Strategy/Partnerships | Social Calendar Management | Blog Management | Blog Writing & Strategy

• Increased Instagram Engagement by 30% YOY

• Established 12 Mid-sized Holiday Influencer Partnerships

Graphic Designer
3 Yrs  |  E-commerce B2C Channel - Pear Tree Greetings

Taylor Corporation
Digital Marketing Design | Print & Campaign Design | Website Design | PR Kit Designs

Skills.

Education.

Bachelor of Arts - Graphic Design
Minor: Mass Communications

Honors: Magna cum laude 

Saint Cloud State University

2007-2012
Activities:

NCAA Athlete - Nordic Skiing

• Athlete (2007-2010)

• Captain (2009-2010)

SGDA (Student Graphic Design Association)

• Member (2009-2011)

• President (2010-2011) 

My Work.

I hold myself, my team and the teams around me to a high standard while delivering outcomes that hit both creative and strategic goals. My bubbly personality and personable approach has allowed me to lead and deliver marketing strategies while working across multiple teams for both B2B and B2C businesses. 

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Browse some of my favorite projects below.