Amy Peterson
Marketing Leader. Creative. Strategist.

My Story.

Marketing is the generous act of helping people solve problems… It’s a chance to change culture for the better.
—Seth Godin

I'm a busy marketer with a bubbly personality that’s constantly inspired by the world. I live a simple-life running around with the my little dog, fishing on the lake, running trails, wandering outside, exploring nature, trying any and every sport, discovering new places, drinking good drinks and eating good food. I find joy in the little things but am eager to impact people, businesses and organizations that are seeking someone to lead and fuel to their growth with marketing.
 

Born naturally curious, I embrace the opportunity to dive into the details, ask good questions, collaborate with multiple teams, leverage data and think outside the box. I'm all about tackling business challenges and delivering a strategy that drives measurable results. With roots in creative design, I have a not-so-secret superpower. My ability to ideate and visually depict communication tools that drive marketing success allows me to bring another layer of strategy to activate brands and grow businesses. 

My Experience.

I'm a graphic designer that fell in love with marketing and strategy, too!

My career began in graphic design and has evolved into a passion that goes beyond just creating something beautiful. Besides a big cup of warm coffee, what wakes me up in the morning is solving problems through the strategic development of materials, stories and marketing that will make an impact on people and businesses.

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Intrigued? Keep scrolling.

Opportunities.

Marketing Manager
1 Yr, 11 Months  |  Taylor Print & Visual Impressions +  Agency
Taylor Corporation

• Building creative agency services as additional revenue source for Taylor

• Leading client relationship manager for creative agency services

• Mentor and lead a small team of marketers from seasoned professionals to interns

• Lead strategy, messaging and execution of two multi-facility brand integrations

• Influence build the cross-functional delivery of omni-channel campaigns

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Marketing/Creative Consultant
4 Yrs |  Freelance
Various Brands and Businesses

• Develop capital campaign communications

• Support & create marketing communications for fundraising events

• Achieved various marketing grants for key awareness initiatives

Marketing Manager
2 Yrs 1 Month  |  Curtis 1000 - 8 Facilities

Taylor Corporation

• Lead client communications for eight brand merger

• Developed emerging market strategy for the cannabis & beauty verticals

• Partnered cross-functional on the event strategy for massive internal sales summit

• Managed marketing budget of $750,000

Marketing Specialist
1 Yr 9 Months  |  Curtis 1000 B2B Sales Channel - New Brighton Location

Taylor Corporation

• Created awards strategy that obtained two critical USA packaging awards

• Implemented blog, content strategy & sales marketing tool (Act-On)

• Lead photography styling and overall branding strategy

Social Media Specialist
10 Months  |  E-commerce B2C Channel - Pear Tree Greetings

Taylor Corporation

• Increased Instagram engagement by 30% YOY

• Established 12 mid-sized holiday influencer partnerships

• Managed content, strategy, and calendar for blog & social media

• Managed paid partnership social media budget

Graphic Designer
3 Yrs  |  E-commerce B2C Channel - Pear Tree Greetings
Taylor Corporation

• Designed first ever PR kit landing multiple placements

• Developed photography style and selected brand photographer

• Managed & evolved the brand’s visual look and feel

Skills.

Education.

Bachelor of Arts - Graphic Design
Minor: Mass Communications

Honors: Magna cum laude 

Saint Cloud State University

2007-2012
Activities:

NCAA Athlete - Nordic Skiing

• Athlete (2007-2010)

• Captain (2009-2010)

SGDA (Student Graphic Design Association)

• Member (2009-2011)

• President (2010-2011) 

My Work.

I hold myself, my team and the teams around me to a high standard while delivering outcomes that hit both creative and strategic goals. My bubbly personality and personable approach has allowed me to lead and deliver marketing strategies while working across multiple teams for both B2B and B2C businesses. 

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Browse some of my favorite projects below.