Beauty & Personal Care

Go-to-Market Strategy  |  Creative Direction  |  Storytelling
 

Project Overview

Curtis 1000 identified Beauty and Personal Care as an emerging target market for sales. I lead the go-to-market strategy with two marketing interns. The team talked to sales reps selling in the market, learned from current beauty clients, researched and collaborated with creatives to develop collateral that would tell our product story and identifying a target list.

The below shares collateral that positions Curtis 1000 as a credible partner for beauty and personal care brands nationwide.

 

Results
Curtis 1000 closed new business with 2 new clients so far with far purchasing packaging and commercial print.