"WHAT TO WEAR" CONTENT MARKETING
Company: Pear Tree Role: Social Media Specialist
Pear Tree is a greeting card company that sells Christmas cards, birth announcements, graduation announcements
and other personalized gifts to help celebrate and share those moments in life that matter. The target audience for card sales is "Mom." Knowing that Mom is always busy, I crafted content to help Mom take her family photos. Family photos are usually taken in the fall before Christmas cards are send out. These posts curated outfit ideas, color combos and accessories from some popular retailers. A blog post was written for each outfit featuring links to shop these looks. The posts generated TONS of engagement on Pinterest and Facebook. We we also launched paid social media campaigns to help share the content and our blog and generate more brand and content buzz.