Market Renderings

Creative Direction  |  Market Knowledge  |  Product Strategy
 

Project Overview

Taylor marketing partners have struggled to show solutions in a setting that's original to the company and not just a purchased stock photo. I partnered with sales to identify four key markets to build custom spaces around. I chose a creative partner to execute a uniquely designed space to feature various Taylor solutions in spaces that were completely custom designed to differentiate Taylor's creative approach.

 

Results
These images have been used across various sales enablement tools, the Taylor.com website and have made talking about Taylor's solutions easier for the business development team.

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