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© 2017 by Amy's Design Bubble

MOM'S DAY SOCIAL CAMPAIGN

Client: Pear Tree        Role: Social Media Specialist

Pear Tree is a greeting card company that sells Christmas cards, birth announcements, graduation announcements 

and other personalized gifts to help celebrate and share those moments in life that matter. The primary purchaser of cards is mom. In honor of mom, we crafted a social media campaign encouraging mom's to share a selfie with their loved ones. The campaign was fun, on brand, on target and produced brand engagement. We also paired the campaign with mom's sale. Below are the creative pieces that were paired with the campaign. Hand written design was used to connect with mom's on a personal level and the color pink was used as a representation of "love".