MULTI-CHANNEL CAMPAIGN - PACKAGING
Company: Print Craft Role: Designer & Marketing Specialist
Print Craft is a commercial print and packaging company. To grow sales, they were looking to assist their sale's team to soften the entrance into some new business opportunities. I crafted a campaign that focused around the packaging industry and various things to think about when designing, crafting, and purchasing a packaging solution. This campaign featured Print Craft's most creative customers as examples of this process. Through engaging emails (with animated GIF's), compelling blog posts, and a compelling campaign post card series, this campaign's engaging creative elements helped sales reps connect with their targeted businesses and build market awareness for packaging.